16th Cross Cultural Research Conference
Will Be Held at the
Sheraton Keauhou Bay Resort, Kona, Hawaii USA

December 11-14, 2011


Click Here to View the 2009 Conference Papers
Click Here to View the 2007 Conference Papers
Click Here to View the2005 Conference Papers
Click Here to View the 2003 Conference Papers
Click Here to View the 2001 Conference Papers

Click Here to Download Conference Registration Forms and Author Instructions

TheCross-Cultural Research Conference will be held December 11-14, 2011 in Kona, Hawaii USA.

Competitive papers, as well as special session proposals, on current topics in cross cultural research and related areas are invited. The complete call for papers and downloads are at the conference website:


Hotel and Conference Information:

Kona is a world class destination that combines the best of Hawaiian history and culture with world-class fun and adventure. Kona is the center of activity for the west side of the Big Island of Hawaii. The original capital city of Hawaii, it is the home of kings, as well as some of the best snorkeling, diving and golfing in Hawaii. It is also a central location from which to explore the highlights of the Big Island, including Hawaii Volcanoes National Park, Kona coffee fields, ancient Hawaiian history and culture, Akaka Falls, black sand beaches, Waipio Valley, and the mountain village of Waimea. http://www.letsgo-hawaii.com/kona/ http://www.konaweb.com/

The Sheraton Keauhou Bay Resort and Spa is located just south of Kona, with breathtaking views of both the mountains and the ocean. They have offered us a great rate: $129 for Run of the Ocean. Their staff is eager to share the history and culture of Hawaii with a cross-cultural conference.

Our conference is held the week before the year's prime season, so you will need to book early, especially if you extending your stay past the 14th.

Hotel Reservations should be made Prior toNovember 1 directly with the Sheraton Keauhou Bay Resort. Click here to Register using the Group Discount Code.
You can access the site to learn more about the event and to book, modify, or cancel a reservation from February 10, 2011 to December 18, 2011.

Maps & Directions the Sheraton is on the west shore, 15.4 miles (27 minute drive) from the airport.

Submission Information:

Both empirical and theoretical papers on Cross-Cultural Consumer and Business Studies are invited. Preferences will be given to inter-country comparisons over intra-country studies. Topics may include:

All aspects of cross-cultural consumer behavior:
Comparative marketing studies (e.g., advertising strategies, organizational buyer behavior, services);

Comparative management practices (e.g., industrial relations, human resource management, organizational behavior,operations and supply chain management; and
Comparative business studies (e.g., international accounting, finance, and law)

Instructions to Contributors:

(1) Electronic submissions are due not later than September 15, 2011 (complete papers or 2000 word extended abstracts must be sent for review). Notification of acceptance will be e-mailed out by October 10, 2011.

Although abstracts will be considered, a full-length version of the paper is preferred for review. Papers should not exceed 15, double spaced pages, including text, references, figures and tables. The first page of the manuscript should begin with the title only. Author names should not be included in any part of the paper except the title page. Journal of Consumer Research format and style should be used (especially for the reference section).

If you are not familiar with this format, please check with JCR's style sheet for details. The title page should include (1) The Title; (2) Author(s) Name(s); (3) Organizational Affiliation(s); (4) Address(es); and (5) Telephone numbers.

(2) Accepted papers are due
no later than November 1, 2011 for publication in the proceedings.We reserve the right to refuse publication of any paper, at any time, based on the personal judgment of the proceedings editor, whether such judgment is based on academic worthiness, appropriateness of the content, or any other reason stated or unstated. Papers should be submitted electronically, formatted under Microsoft Word (preferred). Style information and author checklists are available here

(3) Special session proposals containing three papers each are due no later than September 15, 2011. 500-1000 word abstracts (with reference lists) of each paper as well as a session summary of similar size must be sent to the coordinator of the region of the session chair.

The session chair should also provide a title sheet containing (1) Title of the session; (2) Chair?s Name; (3) Organizational Affiliation; (4) Address; and (5) Telephone numbers.The session summary and the abstracts will be reprinted in the proceedings, but full papers can replace the abstracts.

(4) Registration and Conference Fees
Full papers, as well as corrections to session summaries and paper abstracts are due no later than September 15, 2011. Conference Registration Fee:$300 before November 1, 2011 ($375 after November 1).
Registration fee includes proceedings, reception, 2 lunches and coffee breaks.

Click Here to Pay Online

Please forward registration and fees to:

Lenard Huff
Professor of Marketing
Brigham Young University ? Hawaii
55-220 Kulanui St. Box 1956
Laie, Hawaii, USA 96762-1294
808-675-3392 (office)
808-675-3582 (fax)

About the Cross Cultural Research Conference:

The conference began in 1981 as the "Cross Cultural Research Symposium" in Honolulu at the University of Hawaii under the direction of Professors Charles Keown and Arch Woodside.

The conference was then held every 3 years in Honolulu until the 6th Symposium in Hong Kong, which marked the move to biannual conferences and also the internationalization of the conference. The conference will continue to alternate between Hawaii and a non-U.S. site on a biannual basis. The 2009 conference was hosted in Puerto Vallarta, Mexico.

The organization is dedicated to advancing relevant knowledge and increasing the professional competence of individuals and institutions that value the integration of cross-cultural skills and the development of business activities for diverse cultures across the globe. The conference is a forum for the presentation and application of research and related scientific activities. The driving objective of the conference is to foster Cross-Cultural Consumer and Business studies.

The conference is sponsored in part by Emerald Publishing Company, publisher of the journals of Cross Cultural Management, and Direct Marketing.

The Journal of Business Research, the Asia Pacific Journal of Marketing and Logistics, and the Journal of International Consumer Marketing have in the past published special issues that feature conference papers.

Please submit all proposals and manuscripts to the appropriate regional coordinator:

Europe/Middle East/Africa Soren Askegaard
University of Southern Denmark
North America: Pacific, Alaska, Hawaii Time Zones
Mexico/Central American/South America
Francisco Guzman
University of North Texas
North America: Mountain, Central Time Zones Gerri Henderson
Rutgers University
North America: Eastern, Atlantic and Newfoundland Time Zones Carol Motley
The University of Alabama at Birmingham cmmotley@ymail.com
Asia/Australia &NZ/Pacific Islands Carolyn Dickie
Curtin Business School

If you have any questions regarding the conference, please contact:

Lenard Huff (Conference Director)